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Ideal Standard International SimplyU

Ideal Standard International, one of the leading provider of innovative and design-driven bathroom solutions, announced today the UK launch of its Ideal Standard SimplyU collection. The Ideal Standard International SimplyU concept revolves around two different styles under the categories natural and dynamic. These categories range from minimalist and functional to soft and emotional. Consumers can pick and choose the pieces of their bathroom.
 
Ideal Standard SimplyU is composed of 8 ceramic washbasins, furniture, 10 brassware options and four mirrors featuring a digital time and date display as well as optional integrated accessories including lamps, soap dispenser, shelf and towel hook.
 
SimplyU has been awarded not one but two prestigious awards for product design. Ideal Standard International SimplyU received the Red Dot Design Award in the category “product design”. The award is presented to particularly creative, innovative, and high-quality products. The iF Design Award is regarded as a trademark for outstanding design and was presented to the Ideal Standard SimplyU ceramics ranges “Natural” and “Dynamic”, which were considered the best concept within the industrial design category.
 
Click on the Ideal Standard International SimplyU collections below to start building your Ideal Standard International SimplyU "AfforDoble" bathroom.